Background to the study
Human beings have always lived in communities because they are social animals that believe so much in interpersonal relationship (Danah 2007). The internet has enabled such social interactions to go beyond the traditional venue of one’s community, work and home settings. The internet has in fact, created new societies based upon niche interest, such as auctions, literatures and hobbies. Examples of such societies are social networking sites (SNWs) which are internet based upon a traditional social network (McDowell 2010). The process which communities come together, attract new members and develop a central research issue overtime in the social sciences, political movements, professional organizations, and religious denominations all provide examples of such communities (Bakare 2003). Online social networks provide such communicative interface that is easy to use, and has been successful because of their focus on collaboration, networking and relationships. The internet has successfully broken down global communication barrier and has simultaneously liberalized open access to information irrespective of location. Ibegwam (2005), stated that the internet has become an important component of electronic services in academic institutions and has permeated all aspect of life and thus broken down barriers of communication and information access across the globe.
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