INTERPERSONAL SENSITIVITY AND SEX AS DETERMINANTS OF COMPULSIVE BUYING BEHAVIOUR AMONG WORKERS

CHAPTER ONE

INTRODUCTION

Nigeria has witnessed a lot of changes due to global competitions, modern technology, economic recession, unemployment and so on. These changes are seen even in organizations and families where there are excessive demand to acquire benefits, personal items and properties which is basically out of compulsion. This compulsion has led to divorce in families due to reckless, unimportant and selfish acquisition of properties parents or either partner resulting in the neglect of basic responsibility. In most organizations, appointments of workers even at the management level have been terminated due to indulgent in some fraudulent activities to satisfy an uncontrollable impulse of compulsive buying.

McElroy, 1994 submitted that compulsive buying has been characterized in psychology as an irresistible urge to buy with some form of tension relief or gratification (usually temporary) following the purchased. According to the Concise Oxford Dictionary (1995).”To be compulsive is to be irresistible, compelling, or resulting or acting from compulsion against one’s conscious wishes”.  Compulsive buying is a “chronic, repetitive purchasing that becomes a primary response to negative events or feelings” (O’Guinn and Faber, 1998). This means whenever individuals are unhappy or in a bad situation, they tend to go on a shopping binge. These individuals have uncontrollable urge to purchase (Yuchisun & Johnson, 2004).

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