BACKGROUND OF STUDY
Communication is central to human existence and social processes. It involves all the ways which a person influences another person and at the same is influenced in return. One of the best attempts at defining communication comes from Verlderber (1984:20) who sees it as a dynamic, ongoing, transactional process. It is dynamic because it is constantly in motion. It is ongoing because it has no fixed beginning or end. It is transactional because the elements occur simultaneously and the people communicating are interdependent. Deductively, communication is a process of understanding and sharing ideas and feelings or messages between people.
Another definition of communication Mowlana and Wilson (1988:12) describes communication as social interaction means of messages which are both human and technological. This means that communication can be done through interpersonal interaction and through modern means of mass communication –the mass media, newspapers, radio, television, cinema, etc. communication, the carrier of the social processes makes interaction within mankind possible and enables people to be social beings. It can be direct as in soliloquy and interpersonal as in mass communication. Intrapersonal or soliloquy is the communication within oneself. It involves thinking, remembering and feeling all the things one does internally. It is the basis for all other levels of communication.
Mass communication according to Defleur and Dennis (1991:10) is “a process in which a professional communicator uses media to disseminate messages widely, rapidly and continuously to arouse intended meaning
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